Grant McCracken has studied American culture and business for 25 years. He holds a Ph.D. in anthropology from the University of Chicago.
McCracken has appeared on the Oprah Winfrey Show and worked for organizations including Timberland, the New York Historical Society, Diageo, IKEA, Sesame Street, Nike, the Ford Foundation, and the White House. He is the founder of the Institute of Contemporary Culture at the Royal Ontario Museum and has taught at the University of Cambridge, MIT, and the Harvard Business School.
McCracken has explored the intersection of commerce and culture in two books: Culture and Consumption I, and Culture and Consumption II. Among several others, he is also the author of Transformations: Identity Construction in a Contemporary Culture and Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football … Will Help You Create and Execute Breakthrough Ideas.
For 2014, McCracken is affiliated with the Berkman Center for Internet and Society at Harvard. His personal website is CultureBy.